Our Mission

From the desk of our Managing Director, Mr. Graham Norris

In 2003, we achieved ISO 9001 : 2000 quality accreditation from Det Norske Veritas. In the process, we were asked to describe our mission statement and our process in a succinct and unambiguous manner.

Ø      Our function is:

“Transporting cargo containers on short haul and long haul routes through a combination of deployed ships and capacity purchased from other sources” 

Ø      Our Quality policy is to:

“Provide cargo shipping services of the highest possible standards, which meet our customer’s needs, expectations of quality, safety and reliability”

“Anticipate customer needs in the pursuit of excellence”

“Constantly develop our human resources with appropriate training”

“Create a team-based approach to achieving our objectives”

“Accomplish our quality objectives by establishing, implementing, maintaining and complying with a documented and effective quality assurance system which fully complies with the requirements of ISO 9001:2000 and any local / international laws and regulations”

Let me assure you that these are not empty words. The process of gaining and keeping accreditation can be tedious, or it can be energising. We choose to use the opportunity to continually re-examine the way in which we do business. Whilst many of our practices were found to be the best way to get the job done, many were not. It is rewarding to know that every aspect of our process has been thoroughly examined, and we now have procedures in place of which we can be rightly proud.

I would like to thank those responsible for guiding us through this challenging, and ultimately rewarding process. I would further pledge the absolute commitment of every member of our team in upholding the standards which we have set for ourselves.

I would also like to add that our adherence to the above goals is a minimum standard only. I would like to share with you some of our other goals, not covered specifically in our quality policy.

The globalization of trade in recent years, with the inherent differences in cultures, accepted business practice and conflict of laws has served to increase the need for a written statement setting out the way in which our organization  operates and the principles which guide these actions.

In the same way that we observe the universal laws of nature in order to live in harmony, we believe that there are universal moral principles and laws which govern our existence. These immutable ethical laws form the basis of constructive and healthy interaction between people everywhere and transcend changing national, cultural, religious and political divisions. In order for an organization to function effectively, remain healthy, and endure the test of time, these laws need to be understood and respected. In the current context, these laws may be summed up in the values of Honesty, Justice, and Mutual Respect.

We believe these laws to be unchanging, and thus, what is right and true remains right and true, irrespective of our own circumstances or interests. Thus, our ethical response to any situation must always be to choose the honest path of integrity, even if this is at the apparent expense of our own interests. We believe that this choice for the right, instead of the convenient, lays the strong foundation for our enduring success.

We recognize that sincerity, candour, truthfulness, reliability and transparency, contribute not only to the smoothness and efficiency of business transactions, but also to the longevity of valued business relationships, a reputation for integrity and the development of a spirit of truth with others.

These are indeed more fine words, but sincerely meant. All our business, is, by its very nature, repeat business. Therefore the relationship we have with our customers, whilst built upon the way we perform each individual carriage of containers, transcends each individual carriage.

We cannot be perfect every time. We can be perfect nearly all the time. We can be truthful all the time.